Elements of Intent
Strategic intent has the following elements at corporate level:
Elements of Strategic Intent
Meaning of Vision
Some examples of Vision
1. ICAI- VISION
ICAI Vision is to become World’s leading accounting body, a regulator and developer of trusted and independent professionals with world class competencies in accounting, assurance, taxation, and finance and business advisory services.
2. Vision of Reliance
Our vision is that, through sustainable measures, create value for the nation, enhance quality of life across the entire socio-economic spectrum and help spearhead India as a global leader in the domains where we operate.
3. Vision of Tata power
Our vision is, to be the most admired and responsible Integrated Power Company with international footprint, delivering sustainable value to all stakeholders.
4. Vision of Tata Motor
Our vision is to be a world class corporate constantly furthering the interest of all its stakeholders.
5. Vision of Hindustan Unilever
Unilever products touch the lives of over 2 billion people every day – whether that’s through feeling great because they’ve got shiny hairandabrilliantsmile,keepingtheirhomesfreshandclean,orbyenjoying a great cup of tea, satisfying meal or healthy snack.
Four pillars of Hindustan Unilever
The four pillars of our vision set out the long term direction for the company
1. Where we want to go and how we are going to get there: We work to create a better future every day.
2. We help people feel good, look good and get more out of life with brands and services that are good for them and good for others.
3. We will inspire people to take small actions everyday that can add up to a big difference for the world.
4. We will develop new ways of doing business with the aim of doubling the size of our company while reducing our environmental impact.
We’ve always believed in the power of our brands to improve the quality of people’s lives and in doing the right thing. As our business grows, so do our responsibilities. We recognize that global challenges Such as climate change concern all. Considering the wider impact of our actions is embedded in our values and is a fundamental part of who we are.
Primary Elements of Vision
There are three primary elements in strategic vision:
1. Mission statement
Coming up with a mission statement that defines what business the company is presently in and conveys the essence of “Who we are and where we are now?
2. Long term course
Using the mission statement as basis for deciding on a long-term course making choices about “Where we are going?”
3. Communicating
Communicating the strategic vision in clear, exciting terms that would increase organization’s wide commitment.
Shared Vision and Vision Shared
Individuals in organizations relate themselves with the vision of their organizations in different manner. When the individuals are able to bring organizational vision close to their hearts and minds they have ‘shared vision’. Shared vision is a force that creates a sense of commonality that permeates the organization and gives coherence to diverse activities. However, ‘vision shared’ shows imposition of vision from the top management. It may demand compliance rather than commitment. For the success of an organization, having shared vision is better than vision shared.
Essentials of a Strategic Vision
There are four essential of strategic vision:
Purposes of Strategic Vision
Following are purpose of strategic vision
Explore All Chapters