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Generic Strategic Alternatives as Per Glueck and Jauch


The basic features of these corporate strategies are as follows:


Basic Feature


The firm stays with its current businesses and product markets; maintains the existing level of effort; and is satisfied with incremental growth.


Here, the firm seeks significant growth-maybe within the current businesses; may be by entering new business that are related to existing businesses; or by entering new businesses that are unrelated to existing businesses.


 The firm retrenches some of the activities in some businesses, or drops the business as such through sell-out or liquidation.


The firm combines the above strategic alternatives in some permutation/ combination so as to suit the specific requirements of the firm.

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