The basic features of these corporate strategies are as follows:
|
Strategy |
Basic Feature |
|
Stability |
The firm stays with its current businesses and product markets; maintains the existing level of effort; and is satisfied with incremental growth. |
|
Expansion |
Here, the firm seeks significant growth-maybe within the current businesses; may be by entering new business that are related to existing businesses; or by entering new businesses that are unrelated to existing businesses. |
|
Retrenchment |
The firm retrenches some of the activities in some businesses, or drops the business as such through sell-out or liquidation. |
|
Combination |
The firm combines the above strategic alternatives in some permutation/ combination so as to suit the specific requirements of the firm. |
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