Definition 1: Stability strategy is not a ‘do nothing’ strategy. It involves keeping track of new developments to ensure that the strategy continues to make sense. This strategy is typical for those firms whose products have reached the maturity stage of product life cycle. Small organizations may also follow stability strategy to consolidate their market position and prepare for the launch of growth strategies.
Features of Stability Strategy
Stability strategy is followed by the company in case the company is in the same business, same market, and same product and with same customers, but the company focuses on incremental improvement of functional performance.
Following are the features or characteristics of stability strategy-
Memory code – ISO Returns C
Reason for Stability Strategy
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