Meaning of Functional Strategy
Once higher level corporate and business strategies have been formulated, management has to formulate and implement strategy for each of the functional areas of business. Strategy ...
Marketing is an activity to induce people to purchase and sale goods & services. Marketing refers to processes, functions, and activities that create perceived value in eyes of cus...
The marketing mix consists of everything that the firm can do to influence the demand for its product. Marketing mix is a combination of product, price, place, and promotion, forme...
Strategic Marketing Techniques
Marketing technique refers to the process through which company creates maintain and change the attitude of people towards products, services and person. Over the years, a numbe...
Procurement of fund or source of funds Disbursement of funds or Management of funds or usage of funds Development of projected financial statements or budgets, Evaluation ...
Production or Operations Strategy
Elements of Production or operational function The Production or Operations Strategy is related to the following elements: Production system, Production or Operational p...
The term supply chain refers to the linkages between suppliers, manufacturers and customers. Supply chains involve all activities like procurement of material, conversion of raw ma...
Meaning of logistic management
Logistics management is a process which integrates the flow of supplies into, through in and through out of an organization. Logistic strategy is implemented to achieve the highest...
Meaning, Importance and Benefit of Research and Development
Research and development (R&D) personnel can play an integral part in strategy implementation. Strategies such as product development, market penetration and Concentric diversif...
Approaches for Implementing R&D Strategy
There are three major approaches for implementing R&D strategy 1.           First firm to market new technological products 2.           Innovative imi...
Responsibilities of Human Resources in Strategic Management
Human resource managers have many strategic responsibilities such as 1.           Assessing the staffing needs 2.           Recruitment 3.    Â...
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