A. Potential Resource Strengths and Competitive Capabilities
STRENGTH
- Skills and experience in key areas
- Skills in improving product processes
- Superior skills in supply chain management
- Saving in Cost or cost advantages
- Strong Financial condition
- Strong advertising and promotion
- Strong Market base and an attractive customer base
- Strong Alliances/joint ventures with other firms that provide access to valuable technology, competencies, and/or attractive geographic markets
- Technology/superior technological skills/important patents
- Reputation for good customer service
- Relatively better quality products against rivals
- Economies of scale and or experience curve effects
- Ecommerce technologies and processes
- Name of company as strong brand image
- Global distribution capability. Vast geographical coverage
- Trendy with Innovation skills
- Human capital better than rivals
B. Potential Resource Weaknesses and Competitive Deficiencies
WEAKNESS
- Weak balance sheet, burdened with too much debt
- Weak on financial resources to fund promising strategic initiatives
- Weaker dealer network than key rivals and/or lack of adequate global distribution capability
- Weak and Obsolete facilities
- Weak product line that is too narrow in comparison to that of rivals
- Weak brand image or reputation
- E-commerce systems and capabilities relative to rivals
- Absolutely failing in putting e-commerce capabilities and strategies in place
- Key competitors are producing at lower cost
- Key skills are missing or competencies/lack of management depth/a deficiency of intellectual
- No clear strategic direction
- Not able to attract new customers as rapidly arrivals
- No solution to internal operating problems
- Estimated capital not available
- Sub-par profitability; no cost control measures or cost accounting practices
- Sub-Lots of underutilized plant capacity
- Substandard product quality and/or R&D and/or technological know-how
C. Potential Company Opportunities
- Openings to take market share away from rivals
- Possibility of Alliances or joint ventures that expand the firm’s market coverage or boost its competitive capability
- Potential market opening to extend the company’s brand name or reputation to new geographic areas
- Openings to exploit emerging new technologies
- Research work on future possibilities
- Takeover or Acquisition of rival firms or companies with attractive technological expertise
- Using the internet and e-commerce technologies to dramatically cut costs and/or to pursue new sales growth opportunities
- Not limited to present market, product or services. Utilizing existing company skills or technological know-how to enter new product lines or new businesses
- Integrating forward or backward
- Trade barriers elimination in attractive foreign markets
- Intense growth because of sharply rising demand in one or more market segments
- Expanding the company’s product line to meet broader range of customer needs
- Serving additional customer groups or expanding into new geographic markets or products segments
D. Potential External Threats to Company’s Well-being
- Threats from increasing intensity of competition among industry’s rivals–may cause squeeze on profit margins.
- High competition from new Internet start-up companies, pursuing commerce strategies
- Regulatory requirements are becoming costly
- Entry of potent new competitors
- Adverse shift in foreign exchange rates and trade policies of foreign governments
- Shift in buyer needs and tastes away from the industry’s product adverse demographic changes that threaten to curtail the firm’s product
- Technological changes or product innovations that undermine demand for the firm’s product
- Substitute products substituting the company products Supplier and customers bargaining power increasing Slowdowns in market growth
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