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Ch-1 Introduction to Strategic Management

Ch-1 Introduction to Strategic Management 

Meaning of Strategy

Definition 1 Strategy is something that has to do with war and ways to win over enemy.   Definition 2 Hence Like a war Businesses have to respond to dynamic and often ...

Origin of Strategy

Origin of Strategy The word ‘Strategy’ has come from culture of army to win battle. Strategy is a military action to manage the troops and their endeavour. Military Strate...

Meaning of Corporate Strategy

Corporate strategy is basically growth designs of the firm. It spells out the growth objective - the direction, extent, pace and timing of the firm’s growth

Business Environment and Impact of Business Environment on Strategy

Business Environment and Impact of Business Environment on Strategy   In fact the premises or foundation of strategy formulation is different assumption taken in respect of ...

Strategy is Partly Proactive and Partly Reactive

A company’s actual strategy is typically a blend of two:  (1) Proactive strategy or planned strategy.   (2) Reactive strategy to adopt changing circumstances or Reactive...

Three Basic Definition of strategy or corporate strategy

Strategy is generally used for long term, but this is also relevant in medium term and short term.   Definition 1  We may define the term ‘strategy’ as long range blue...

Other Important Definition or Characteristics of Strategy

• Long term perspective- Remember key word -Vision, Shared Vision, Mission, Objectives, and Goal  • Integration of all resource to make game plan  • Organizational st...

Neutralize Competitors

Neutralize Competitors –Strategy is designed by keeping competitors in frame. Competitors can be both direct competitors and indirect competitors. Direct competitors are th...

Dynamic and Flexible Strategies

Dynamic and flexible – Strategies are dynamic in nature. Strategy cannot be rigid. Strategies are designed flexibly to match corporate intent and supports. Strategy is meant t...

Level of management

Level of management – Organizational strategies are formulated at the corporate, divisional and functional levels-In large organization, strategies are formulated at the corporat...

Role of Corporate Level inOrganization

The corporate level of management consists of the Chief Executive Officer (CEO), other senior executives, the Board of Directors and the corporate staff. Corporate strategies are f...

Role of Functional Level Strategy

Corporate level strategies are operationalized by divisional and functional departments. Functional level strategies are formulated by functional heads. In large, in an organizatio...