Dynamic and flexible â€“ Strategies are dynamic in nature. Strategy cannot be rigid. Strategies are designed flexibly to match corporate intent and supports.
Strategy is meant to fill in the need of organizations for a sense of dynamic direction, focus and cohesiveness.
Objectives and goals alone do not fill in the need.
Strategy provides an integrated framework for the top management to search for, evaluate and exploit beneficial opportunities, to perceive and meet potential threats and crises, to make full use of resources and strengths, to offset corporate weaknesses.
Strategy directs human effort and behaviour, to handle events and problems, to perceive and utilize opportunities, and to meet challenges and threats for corporate survival and success.Â
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