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Neutralize Competitors

Neutralize Competitors –Strategy is designed by keeping competitors in frame.

Competitors can be both direct competitors and indirect competitors.

Direct competitors are those competitors who have the same or similar product having similar attributes such as Airtel Vs Reliance Jio and indirect competitors are those competitors whose products are different but they are targeting the same customer.

Five Star Resorts Membership Vs Mercedes Benz. 

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